From service to brand, everything at Deutsche Telekom seems to revolve around one central theme right now: AI. I haven’t used the hashtag often, but here it fits perfectly: #Werkstolz (work pride)!
I am incredibly happy for all colleagues who were part of this magnificent campaign. Both in the foreground and background, you created something so important and simultaneously fitting for our brand. It was so well-received, in fact, that it was copied and shared countless times across the (social) web – unfortunately, sometimes without credit to Deutsche Telekom.
Heartfelt congratulations to the entire team around Ulrich Klenke, Dr. Christian Loefert, and the creative minds, planners, and wonderful people at adam&eveBerlin.
PS:
Amidst all the joyful celebrations, for those who might be seeing the clip for the first time now, please also remember the actual message of the campaign. Because unfortunately, it is not science fiction but a reality in many areas, with devastating consequences for the affected children.