„Don’t be good.“ – the new motto?
To all the brand experts out there, all the smart folks, strategists – I start to wonder:
- How do companies come to think this won’t tarnish their reputation?
- Isn’t this behavior harming their brand short- and long term?
- Are shareholders ok with this kind of behavior? If so, what is this saying about their priorities and should they be supported?
Just from a business perspective:
Is it ok these days and thus more profitable to rather be evil than good?
Eike Rojahn, any insightful thoughts on what’s going on here?