Modern business should really take a long-lasting look at current (pop)culture. There is so much undercurrent that will eventually wash up into the mainstream that it almost hurts not to look at it. If you want to stay relevant and even want to be a first mover, you better make sure to research and deep-dive. Better yet, allow your business the „luxury“ to have a dedicated team of experts or at least one person do nothing else than research what’s currently out there and developing. First make it systematic, then make it tangible so everyone in your organization knows and is „In the know“.
While back to the office is something I really like and support, I still need times just for my own focus. That’s when I put on headphones. That’s when I look for exotic music to entice my brain cells to go into overdrive. That’s how I discovered „Phonk“ a couple of days ago. I got curious, so I connected it with another musical passion of mine, Synthwave. And if you then succeed in mixing this with David Lynch, only great things will happen. The music track below may not be for everyone, but to me, it resonates.
Also, check out the comments for a purely Phonk Playlist I am currently listening to when I need to unplug to focus on my work in a crowded office space.