Data and User Experience (UX) have never been more decisive. The successful unification of both may very well decide who will survive and who will succumb to this new paradigm.
When it comes to confronting the now with the next, movers and shakers will be those striving to create harmony between both of them. And in this harmonization, the true potential of data and UX will be intrinsically ingrained.
- Consumers will be more aware of the data surrounding them than ever – their data!
- Users will be the advocates of their own data.
- A smart UX respecting their data will be on the spot, dynamically supporting users‘ quest for extended data autonomy and empowerment.
Good times ahead for those willing to make that shift, willing to not settle, staying curious and on the edge.
It will be a tough discussion but eventually very well worth it. As for me, I am looking forward to the different voices that will make themselves heard during that process.