Adidas is doing the right thing. This is just the beginning.
As almost everything becomes remote these days, guess who has been playing in sports leagues remotely for the last 20 years already? It’s those involved in Esports.
These players and their audiences are fluent in the digital language of sports entertainment. It’s not just about a competitive one-way transmission of a computer game across the internet. It’s about:
- Culture
- Memes
- Technology
- Merch
- Style
- Trends
- Fashion
- Gossip
- Commentary
- Social media and so so much more
You have to be engulfed by this to understand and speak Esports.