Those claiming you can just pop in your request and AI will produce the perfect-pitch video? Think again.
Creating our Sales & Service Innovation newsletter year-in-review video was a task one should not underestimate. Even with tons of AI-generated assets – like talking avatars, animated backgrounds, and AI music – the human touch remains indispensable.
Curating and validating, experimenting, cherry-picking, and recombining audio-, video, and image tracks is nothing you can automate with the same quality humans are able to achieve (yet).
Looking ahead, it will be interesting to see how this evolves. By this time next year, we should be far more versed in leveraging the power of all kinds of AI agents. We might even be working with „agentic operating systems“ (and yes, I still want my flying cars!).
One may still be allowed to hope that the nitty-gritty work currently still necessary will by then be a thing of the past, allowing us to purely focus on the conceptual side of things.