On a business platform, we should inspire each other with Best Practice cases. Such as this 2015 gem of an advertisement. You don’t have to believe me when I say that I listened to that song so many times I forgot what it was advertising for. There is even an instrumental version of it. It got a very special place in my heart. But watching the video now years later, I wonder if any other audiovisual production made me ever feel the way this one did.
To me at least, it’s a piece of art.
Period.