Holy smokes – this news should be on every front page!
Why is this so significant?
- Both companies have a history of pushing innovative approaches to scale their business scope, reaching into areas previously not their turf.
- Both have been actively including their loyal communities even before it was cool.
- Young and old both already know and have established a relationship with the brand.
Bonus food for thought: It will be quite interesting to see how Roblox will react to this. From what can be read, their approach to community handling was not always blessed with success. As for me, I will get my popcorn ready once „that“ battle begins. ;-)
The LEGO Group and Epic Games, you have my undivided attention! It will be exciting to see what and how you deliver.