Daring to put your audiences first starts with recruiting. We love the way Lego is creatively „playing“ their recruitment game, setting a high bar for audience engagement.
This raises a crucial question for other sectors:
- Where are the daring minds in financial services, insurance, and government branches picking up on this innovative approach?
- What kind of recruiting campaigns would *they* create if they truly embraced an audience-first strategy?
- How would YOU go about your business if you took your target audiences literally and put them front and center?
And, yes, Lego definitely played on the viral aspect of the idea – a smart move we all recognize.