Just came across a remarkable example of how gaming can truly make a difference in our modern age and times today.
Ogilvy & Mather Polska/Warsaw demonstrated incredible creativity, crafting a clever combination of popular gaming, engaging gaming communities, a smart story arc, and a knack for defying user expectations.
Their groundbreaking campaign, „To the last tree standing,“ deservedly earned gold in the „Best Interactive“ category at The One Show last year. It stands as a powerful testament to the potential of interactive media for environmental advocacy, specifically addressing themes like #greenpeace, #environment, and #deforestation.