„Groupe Renault is innovating in its communication strategy with an original initiative: an international alternate reality game called “Mobility Theory”. Players of the new alternate reality game are plunged into Groupe Renault’s innovation strategy and get to find out more about tomorrow’s mobility – autonomous, connected and electric.““
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„In my never-ending effort to communicate the endless benefits of #transmediastorytelling to colleagues and clients alike, you can imagine that this news struck a chord with me: Renault is executing their first #alternaterealitygame – #ARG. I am very curious how it will play out. When we here at Publicis.Sapient did a transmedia story about a year ago for one of our global clients, it managed to motivate them and colleagues alike to think larger and go beyond.“
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„I am really excited to see larger corporations pick up on creating fully #immersive worlds in which people can express themselves and participate at their own pace.“
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„#communication #campaigns #transmedia “
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