It was a truly memorable experience at this year’s ADC Digital Experience, where I had the pleasure of presenting a talk titled „Clans. Space. Conspiracies.“
My presentation explored the dynamic world of E-Sports and specifically delved into strategies for how creatives can connect with its highly specialized audiences. We touched upon themes of alternative reality games, immersive storytelling, and the art of world-building within the E-Sports ecosystem, aiming to inspire new approaches for engagement.
A massive thank you goes to my colleague Thomas Junk from Publicis.Sapient, whose continuous inspiration and gentle push were pivotal in bringing this story to the stage.
Finally, heartfelt gratitude to the incredible team behind the scenes whose hard work and dedication made the entire event, and my participation, possible.
For more information about the event, visit: ADC Digital Experience