In the realm of communication, we often find ourselves engrossed in the mechanics: the ‚what‘ to say, and the ‚how‘ to deliver it. We meticulously build narratives, select channels, and polish our prose.
However, amidst all the strategy and execution, there lies an even more foundational question that deserves our attention:
„… and then there is also the „why“ we want to tell stories to begin with.“
Unpacking this intrinsic motivation is paramount. Is our drive to tell stories rooted in a desire to connect, to educate, to inspire, to entertain, or perhaps to simply give meaning to our experiences?
Understanding this ultimate ‚why‘ not only clarifies our purpose but also profoundly influences the narratives we choose to weave and the lasting impact they achieve.