Labs have their place not just in advertising agencies. It’s intrinsic to the nature of their business that innovators will always have a tough stand when they demand to be realized for their true potential. But once we understand, innovators can be the one-eyed prophets, the humble visionaries, the eclectic catalysts of business opportunities to come. Their true value is not in the short-sighted trivia entertainment but they rather act as long-running sustainable insurance for any enterprise wanting to stay relevant and thus „in business“.“
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„I tip my hat to Nicole.