This is exactly why #storytelling should be in the centre of everything, no matter if it's #digital #online #offline , a #shortfilm , #app or #book . In my humble opinion these two just understood how this should work: Say good bye to linearity and embrace parallel and dynamic development.
Everyone told William Joyce and Brandon Oldenburg that they were doing things out of order. The book was supposed to come first, then the animated short, and then if there was some time left they migh…